TastierStudies Generated Nov 11, 2026 · data through Nov 11, 2026 5:25 pm ET

When the scandal is personal: stocks after a CEO or star's non-business blow-up

Each line starts at the close before the news (0%) and runs about a month of sessions after it. Lines are 5-minute bars from 4:00 am to 8:00 pm ET, pre-market and after-hours included (shaded); ▼ and ▲ mark each stock's lowest 5-minute low and highest 5-minute high in the window, with the time on hover. Dashed lines (NKE, HPQ, ADDYY) are daily closes: no 5-minute history reaches back to them.

5-minute bars are Alpaca's consolidated (all-exchange) feed, split-adjusted, 4:00 am to 8:00 pm ET, measured from the last regular-session close before the news; the shaded parts of each column are pre-market and after-hours, where trading is thin and single prints can sit far from the regular-hours price. The sliver left of the news session is the previous day's after-hours, where news that broke after the bell first trades. Alpaca's history starts in 2016 and it doesn't carry OTC stocks, so Nike 2009, HP 2010 and adidas's ADR are Yahoo daily closes (dashed). Session 0 is the first session the news could trade: a weekend or after-hours announcement lands on the next session (MCD, HPQ), and NKE's day 0 is the half-session after Thanksgiving, the morning of Tiger Woods's crash. Other news shares these windows: Papa John's reported earnings Aug 7 2018, Tesla's SEC fraud suit landed Sep 27 2018, adidas named a new CEO and rallied with the market in Nov 2022, Amazon reported earnings Jan 31 2019. Nvidia is still in its window (news Oct 29 2026, Huang's admission and the board probe Nov 8, 10 sessions so far). Hover a line or a card to isolate it; the wheel zooms the axis under the cursor, double-click resets.